We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Words with capitalized initial letters have the meanings defined below (singular or plural).

Account: A unique account created for you to access our Service or parts of it.
Company: (referred to as "the Company", "We", "Us", or "Our") refers to Pinnacle Golf And Ranch LLC dba Ocala Cart Care.
Cookies: Small files placed on your device by a website.
Personal Data: Any information relating to an identified or identifiable individual.
Service: The website https://ocalacartcare.com and any associated applications or customer portals.
Service Provider: Any natural or legal person who processes data on behalf of the Company (e.g., Housecall Pro, Supabase, Twenty CRM, Wave, Google Analytics, Meta Pixel).
Usage Data: Data collected automatically (e.g., IP address, browser type, pages visited).
Website: Ocala Cart Care, accessible from https://ocalacartcare.com.
You: The individual or entity using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide (or automatically collect) the following personally identifiable information:

First and last name
Email address
Phone number
SMS message content (if you communicate with us via text message)
Full mailing address (street, city, state, ZIP code)
Golf cart details (make, model, year, VIN/registration if provided)
Main purpose of cart use and preferred service days/times
Referral source (optional)
Payment information (processed by Housecall Pro; we do not store full card details)
Texting consent status
Acceptance of Terms & Conditions and Privacy Policy (recorded with timestamp and metadata)
Service history, care plan status, and order records

Usage Data

Automatically collected data includes:

IP address
Browser type and version
Pages visited, time spent, and interaction data
Device identifiers and User-Agent strings
Session IDs, exit-intent behavior, and tab visibility events
Referring source page and behavioral tracking data

Tracking Technologies and Cookies

We use cookies, localStorage, sessionStorage, and similar technologies. See our separate Cookie Policy for full details. Key third-party trackers include Google Analytics (GA4) and Meta Pixel.

Use of Your Personal Data

We may use Personal Data for the following purposes:

To provide and maintain our Service (including scheduling and care plans)
To manage your Account and authenticate users
To perform contracts, process payments (via Housecall Pro), and manage care plans
To contact you by email, phone, or SMS (with consent) about updates, offers, or service reminders
To store and maintain golf cart information, service history, and preferences for personalized care
For accounting and financial record-keeping (via Wave)
To manage customer relationships (via Twenty CRM)
To request and display reviews
To analyze usage and improve the Service (Google Analytics, Meta Pixel, internal behavioral tracking)
To detect exit intent and send promotional emails or discount codes

SMS Communication Privacy

Ocala Cart Care is committed to protecting your SMS privacy. We do not sell, rent, or share your SMS data with third parties for marketing purposes.

SMS Data Collected:

Phone number
SMS message content (including your inquiries and our responses)

How We Use SMS Data:

To respond to your service inquiries and questions
To provide customer support and service updates
To communicate about scheduled appointments or service reminders (with your consent)

Security of SMS Data: We implement industry-standard security measures to protect your SMS communications, including encrypted storage and restricted access controls. Only authorized personnel have access to SMS message content for legitimate business purposes.

Disclosure of SMS Data: Your SMS data will only be disclosed:

When required by law or legal process
To protect the rights, property, or safety of Ocala Cart Care, our customers, or others
With your explicit consent

Your SMS Data Rights: You have the right to:

Access your SMS data by contacting us at hello@ocalacartcare.com or (352) 659-1488
Request correction of inaccurate SMS data
Request deletion of your SMS data, subject to our 7-year retention policy for business and legal compliance purposes
Opt out of SMS communications at any time by replying "STOP" to any message

Important Note: Your SMS consent and message content are never shared with third-party marketers or sold to any external parties. SMS communications are used solely for direct customer service and support purposes with Ocala Cart Care.

Sharing of Your Personal Data

We share your data only when necessary and under strict conditions:

Housecall Pro: Payment processing and care plan management
Supabase: Database storage, authentication, and server-side functions
Twenty CRM: Customer relationship management
Wave: Accounting and invoicing
Google Analytics & Meta Pixel: Anonymized analytics and advertising
With your consent or to comply with legal obligations, protect our rights, or during business transfers (e.g., merger/acquisition)

Data is never sold or shared for unrelated purposes.

Note: SMS message content and communication records are never shared with third-party marketers or sold to external parties. SMS data is used exclusively for direct customer service between you and Ocala Cart Care.

Retention of Your Personal Data

We retain Personal Data only as long as necessary:

Contact and account information: While you have an active account or care plan, or up to 7 years after last interaction
SMS message content and communication records: Up to 7 years for business records, customer service quality, and legal compliance purposes
Vehicle records and service history: For the duration of our relationship or 7 years post-service
Payment and transaction records: 7 years for accounting and legal compliance
Consent records: Indefinitely for legal proof of agreement

Transfer of Your Personal Data

Your information may be processed on servers located outside your state (e.g., Supabase and Housecall Pro servers, primarily in the United States). We implement appropriate safeguards (e.g., Standard Contractual Clauses where required) for any international transfers.

Deletion of Your Personal Data

You have the right to request deletion of your Personal Data ("right to be forgotten"). Contact us at hello@ocalacartcare.com. We will delete or anonymize data where possible, except where retention is required for legal, accounting, or safety reasons.

Security of Your Personal Data

We use industry-standard measures including HTTPS encryption, hashed passwords, JWT authentication, access controls, and two-factor authentication where applicable. While no method is 100% secure, we continually review and improve our practices.

Data Breach Notification

In the event of a breach compromising your Personal Data, we will notify you and relevant authorities as required by the Florida Information Protection Act (FIPA) and other applicable laws.

Children's Privacy

Our Service is not directed to individuals under 13 years of age. We do not knowingly collect Personal Data from children under 13.

Consent

By checking the consent checkbox on our forms or proceeding with signup/checkout, you explicitly agree to this Privacy Policy and our Terms & Conditions. Consent records are stored with timestamps and metadata.

Links to Other Websites

Our Service contains links to third-party sites (e.g., Housecall Pro, Wave). We are not responsible for their privacy practices.

Changes to This Privacy Policy

We may update this policy from time to time. We will notify you of material changes by email (where provided) or via a prominent notice on our website. Changes are effective when posted with the updated "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights:

Email: hello@ocalacartcare.com

Phone: (352) 659-1488

Website: https://ocalacartcare.com/contact